Namco Bandai has announced a startling financial loss for 2009. $130M loss, compared to a $100M profit just a year before that. It’s a painful realization that our global economic climate is not yet back to where it used to be.
What’s really interesting here, however, is that Andriasang has pulled some of Namco’s unit numbers, and while the data looks impressive on the surface, it points to a story being told here. A story of sadness, of betrayal. A story of attempting to cash in on the success of the Wii and the DS, and in the process, crashing and burning.
Let’s take a look, shall we? I’m sure there’s something impressive to be gleaned from the data.
Here we have a listing of how many titles by system Namco published in 2009, and how many total units were sold on each system.
Titles and units sold by system
Wii: 9 titles, 3,765,000
PSP: 13 titles, 3,351,000
DS: 26 titles, 3,083,000
PS3: 5 titles, 2,015,000
PS2: 4 titles, 1,798,000
X360: 5 titles, 1,256,000
If you look at those numbers, at first glance it appears as though the Wii and DS did really well for Namco. But let’s do some simple number-crunching to guess at what really happened here. Let’s split those unit sold up and divide the total by the number of titles published for each system. While this isn’t necessarily a true reflection of the sales figures, it gives us a good average upon which to base the rest of our pure speculation.
Average units sold by system
Wii: 419,000
PSP: 258,000
DS: 118,000
PS3: 403,000
PS2: 450,000
X360: 251,000
As you can see, while these are nothing more than base estimates, the PS2 was by far the best value for Namco. Only four titles were published, but they sold a whopping average of 450,000 per title, which is pretty good. Especially when you consider that these are essentially last generation games with likely lower than normal production costs associated with them. It just goes to show that sometimes, the lines between this generation and last generation are a tad bit blurry.
The biggest money loser (somewhat ironically, given its near-legendary “money-printing” capabilities) has to be the DS. Sure, they sold over 3 million units, but that’s across 26 different titles. That averages out to about 118,000 units per title, which is atrocious. Even if each of those titles were budget productions, it would still be horrendous. There’s just no way to slice these numbers and make them look halfway decent.
The PSP was no real friend here, either. Namco invested in 13 titles for the Little Handheld that Could™ and sold an average of around 260,000 units per title. That’s a fairly weak showing. Looks like Naruto and mini-Soul Calibur aren’t what PSP gamers are looking for.
It was actually surprising that the Wii averaged 419,000, which should be a decent number. However, the Wii isn’t as cheap to develop for as the PS2, and this was an average on investment in nine titles. It’s important to note that two of those nine titles I’m really looking forward to: Fragile Dreams: Farewell Ruins of the Moon (expected in March) and Tales of Graces (no US release announced). So it’s especially disconcerting to this self-described Nintendo fanboy that these two excellent third-party Wii titles with absolutely top-notch production values are being completely overlooked in Japan. Of course, their fairly niche titles, so I don’t necessarily expect them to do well in the US, either, unfortunately.
So, is there a lesson to be learned here? I honestly have no freaking clue. I just like over-analyzing pointless statistics. I also pray that Namco is still around to release Tales of Graces stateside sometime this year. Because that Tales of Symphonia: Dawn of the New World? That thing was a piece of crap.
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